SCQuARE helps Global Marketing Team to boost their strategic storytelling capabilities

SCQuARE lead a bespoke virtual training project to support and develop the brand team’s strategic thinking and storytelling capabilities, delivering the training firstly in a virtual conference of 50 delegates and following up with a number of online team coaching sessions to craft the individual brand strategy stories in readiness for final presentation to the global and US executive teams.

The presentations were a wild success! It was very well organized and the iSCQuARE framework was a significant contributor to the positive outcome. – Michael Ostrow – USA Marketing Lead, Novartis Oncology