SCA uses SCQuARE & BREAKER to find new products for Asia Pacific right growth strategy for China

We worked with the global hygiene and paper company SCA in Vietnam to help them build a culture and a practice of creativity within their Asia Pacific marketing department, and to help them find new propositions with which to enter the growth markets of Southeast Asia. The repeatable techniques to apply creativity at will were transferred to the team and the workshop enabled them to create new and innovative hygiene product propositions, providing solutions to long established challenges and giving the possibility of major volume gains and competitive advantage.

SCQuARE & BREAKER is by far the most effective and tangible workshop I have ever been on to ignite and integrate both sides of our brain to shape a uniquely creative & relevant strategy.

Leandro Berrone – Marketing VP SCA Asia Pacific